Difference between Brochure and Triptych

There are different ways to show them to a group, among which are brochures and leaflets, but aren’t they the same? how is one different from the other? We will develop these concerns below.

What is a Brochure?

We refer by the name of brochure to the printed material that in its content has brief information on a specific topic that is disclosed to the community on a sheet of paper. The word brochure comes from the Italian foglietto , which means sheet.

Its use dates back to Europe in the 16th century, when the printing press originated and they functioned as a means of communication which was delivered to the mailboxes of houses or on the streets, with an informative purpose, either from the news of the sector or as an advertising tool for available products and services. Nowadays, it is common to use brochures to promote an offer, spread the date of an event or carry a message to raise awareness among the collective.

It is possible to find people whose job is to deliver these brochures on public roads, but you can also find the brochures at store counters available to anyone who needs the information it contains. For this reason, little text should be incorporated in its preparation and it should be in a simple and concrete language, in addition to a striking design accompanied by photographs or other graphic resources that capture the attention of the target audience.

There are different types of brochures that vary according to the presentation they have and the intention of producing them, among which we find flyers that are half a page in size with brief and precise information. There are also the diptychs and triptychs , which are sheets folded in two or three parts respectively, containing the required data on each of their faces. Finally, we have the inserts , which are small magazines in which information is widely expressed.

For the proper use of brochures according to what is to be disclosed, advertisers and graphic designers are the ones who handle the most appropriate tools since they are trained in graphic techniques that allow them to select the ideal model according to the information and specifications that the customer wants.

What is a Triptych?

A triptych is a type of brochure that folds the A4 sheet in three parts over the center, thus leaving six sides to organize the information that you want to convey. The expression triptych comes from the Greek meaning that it folds three times.

The triptych is an instrument for the advertising and marketing of various companies and products, since they manage to synthesize to a large extent what they offer and through this tool they present it to the public in a very attractive way.

Also, the triptych is usually used to review the contents of events and conferences, since its six faces organize very well the information about the organizing institution, the date, speakers, schedules, topics to be discussed and other information of interest to the assistants. Likewise, it is used to disseminate school research, commemorations, art exhibition summary, among others.

Similarly, in the brochures it is possible to incorporate the text that is considered necessary to provide the information in an organized manner and illustrations, graphics or photographs that are considered pertinent to capture the reader’s attention.

The sheet is usually laid flat to fold over the center, revealing a front and back cover, while four sides remain hidden for information development, going from general to specific.

In computing, there are programs that facilitate the preparation of brochures, which in addition to the distribution of space, provide graphic suggestions for the design of this informative material; For this reason, its application in the educational sector is common.

Difference between Brochure and Triptych

  • Both the brochure and the trifold are printed materials that contain specific information on a specific topic, but the trifold is a type of brochure.
  • The brochure comes in various presentations and sizes, while the triptych is styled to be on an A4 sheet folded in three parts, so it is left with six sides.
  • Brochures can be produced with little or not enough information about what is being promoted in it. For its part, the triptych has among its characteristics that a lot of content can be incorporated, thanks to its design that manages to distribute them in an organized way.
  • The triptychs are mostly used in events, school and art exhibitions, conferences; instead, brochures are often more common in advertising and marketing.

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